The green verification badge on WhatsApp enables users to recognize authentic brand profiles on the platform instantly. It demonstrates that the account has been WhatsApp-verified and genuinely represents the organization it claims to represent.
Through this badge, users can feel assured that they’re interacting with a legitimate brand, rather than an imposter. This element not only enhances the credibility of your profile but also helps in establishing trust and strengthening the brand’s standing.

Comparison Between Standard Business Profile and Verified Business Profile

Standard WhatsApp Business Profile

Targeting Small and Medium Enterprises: Standard WhatsApp Business profiles are created for small and medium enterprises (SMEs) and individual business owners. They are appropriate for companies seeking to establish a WhatsApp presence for customer communication.

Capabilities: Standard WhatsApp Business profiles offer fundamental business communication tools including a company profile, message formats, instant responses, conversation organization labels, and automated messaging features.

Authentication: Standard WhatsApp Business profiles may request authentication, however approval is not assured and depends on WhatsApp’s evaluation standards. Authenticated profiles might obtain an authentication symbol, enhancing their profile’s trustworthiness.

Restricted Scope: Standard profiles are generally utilized for individual customer conversations and are appropriate for companies with moderately low communication frequencies.

API Availability: Though standard profiles can utilize the WhatsApp Business application, they might require access to the WhatsApp Business API, which is commonly employed for more sophisticated and automated communication.

Verified WhatsApp Business Profile

Designed for Major Corporations and Brands: Verified WhatsApp Business profiles are created for larger corporations, established brands, and organizations with substantial customer networks and extensive messaging requirements. These profiles are built for companies that require scaling their customer communications.

Capabilities: Verified WhatsApp Business profiles include sophisticated features such as the WhatsApp Business API, enabling automation, external system integration, and the capability to transmit alerts and transaction-related messages.

Authentication: Verified WhatsApp Business profiles are generally authenticated automatically, and they commonly display a green authentication symbol confirming their verified status. This symbol enhances credibility and confidence.

Scope: These profiles are appropriate for companies requiring efficient management of substantial customer inquiry and transaction volumes.

API Availability: Verified profiles possess access to the WhatsApp Business API, enabling WhatsApp integration with customer management systems (CMS), automated chat systems, and additional tools for optimized customer assistance and interaction.